LINK BUILDING STRATEGY
So, you're here because you need links. Luckily, that's exactly what I do.
I have detailed my full strategy below, it goes into a lot of detail about my exact processes. There's no need to read all of this if painstaking detail isn't your thing, but it's here should you wish to know the specifics. This should answer most questions about my processes but please feel free to contact me if there is anything else you would like to know.
First, I identify the best CONTENT on your site. If there is nothing I deem to be 'link worthy', I'll help you brainstorm some content ideas and work with you to create some interesting and informative pieces.
I then PROSPECT to identify target sites that I feel would be ideal to acquire a link from. I use advanced Google operators to find relevant opportunities that will not only help to boost ranking but also drive relevant traffic to your site. This isn't your average google search, I make sure I search the web thoroughly to uncover every possible opportunity.
Once I have a substantial list. I OUTREACH to each and every site. I don't send generic email templates, I send tailored emails either pitching ideas for content placements or promoting specific pieces of content on your site.
I TRACK open rates and replies to assess how well the campaign is performing. I FOLLOW UP with anyone who hasn't responded and I record all my actions in a detailed project tracker that is available for you to access live at any time.
My link building service isn't for everyone and I can only work with a select number of clients at any one time. I provide a service that is personal and comprehensive whilst being fully open and transparent about my processes.
If you like what you see so far, read on.... 🙂
Here is exactly what I do for my clients....
SET UP EMAIL ACCOUNT
First of all, I need an email account to use to contact the target sites. I generally use Gmail (with the added bonus of various extensions to track open rates and replies.)
We can either use a standard Gmail account or use Gsuite to reach out with your brand domain.
Link builders and outreach specialists will often create a 'persona' to do this. I don't. Just as I'm fully open with my clients, I'm also fully open with whoever I'm reaching out to. No shady tactics, no spam, no fake email personas.
ACCESS GOOGLE ANALYTICS AND SEARCH CONSOLE
It would be great if you could give me access to your Google Analytics and Search Console accounts. I need this to look at:
- Your most popular pieces of content
- What visitors do whilst on the site
- Which keywords are ranking well
- Which keywords could be ranking better
- Keywords that are receiving impressions but no clicks
The analysis of the data from both these accounts is crucial in order to understand how the site is currently performing and how users are interacting with your content.
CHECK ANCHOR TEXT RATIO
I will look at the ratio of anchor text from any inbound links. The anchor text should be diverse, if all your links contain the same anchor text this will look unnatural.
CONDUCT CONTENT AUDIT
Your content is crucial to the success of your campaign. I'll look at your current content to determine:
- What content you have that we can use
- What your most popular pieces of content are
- Whether we need to add some more content to the site
I'll make a note of all the good pieces of content to refer back to. If there aren't many content pieces on the site don't worry, this is really common and can be easily sorted! I can get some great content produced for you but there may be an additional charge.
I will also conduct a thorough analysis of your inbound links to check that there are no over optimisation issues or unnatural links.
CREATE PROJECT TRACKER & ADD CONTENT INFO
Everyone loves a detailed spreadsheet (I do anyway!) and this is nothing if not detailed. The project tracker is a spreadsheet that I create to document the entire process. This will contain all the information regarding your campaign and will be accessible to you in real time. The tracker will include the link targets I am reaching out to, outreach status, live links, password info and content info. It will also contain a project management plan which will detail exactly what tasks need to be done and the status of each task.
I will use the info gathered in the above steps to create a list of the content pieces I will be using as well as the keywords that each piece is ranking for / should be ranking for. This will be added to the content info section of the tracker.
MAKE A LIST OF GOOGLE OPERATORS
The keywords generated above will be used to create a vast list of google operators. I will use these operators to identify sites that are relevant and ideal for the link types I am aiming to target.
If I am targeting guest post links within the 'fruit and veg' niche for example, my operator list might look something like this:
SELECT LINK TYPES
There are numerous different types of links that can be used for a link acquisition campaign. From the information gathered, I will identify the link types that are best suited to your site.
CREATE PROJECT MANAGEMENT PLAN
I now have everything I need to devise a strategy and start building links. I will create a project management plan which will detail all the tasks that I will be undertaking, this will be accessible to you in real time so can see the status of every element of your campaign. Tasks will be listed as either in progress, completed or assigned.
FIND OPPORTUNITIES AND OUTREACH
Now that I have identified the content that we have to work with and the best link types to target, I will use the list of operators to prospect for relevant sites. I will note down all target sites along with contact details. I will then reach out to each prospect with a personal and tailored email.
I will follow up on all emails sent, this is often where I will receive the highest response rate and is a crucial part of the outreach process. I also track email open rates to identify the best way to approach each follow up message.
When conducting outreach campaigns for link acquisition, I am aiming for two things, referral traffic growth and organic traffic growth.
Because the links I build are relevant and strategically placed where people will be interested in your content, this usually results in targeted traffic that converts.
An added benefit of placing links on relevant, authoritative sites is the fact that this will result in higher organic rankings in the search results. This will provide you with increased traffic consisting of people that are searching for exactly what you are offering.
HOW MANY LINKS?
The amount of links I can get for you is dependant on the content that I have to work with and the products / services you provide. The better the content I have to work with, the more links I will be able to acquire. The amount I charge depends on the number of targets I am reaching out to.
A resource page is simply a page containing useful links that provide further info for readers. If you have a useful resource or piece of content on your site (ideally you should have), I'll aim to get this added to as many relevant resource pages as possible.
Ever seen posts or articles that say something like 'The top 10 best places to visit in Manchester' that's an example of a roundup. I'll look for relevant roundups in your niche and show them a piece of content from your site that would make a perfect addition to their list.
I reach out to relevant sites that are looking for content and provide them with a unique article written specifically for their site. Within the article, I will include a natural, contextual link back to your site.
Similar to guest posts however these cost money. They can be a great way to get links that your competitors may not be targeting. Links from sponsored posts are generally 'nofollow' so I look for high traffic sites that will bring a considerable amount of referral traffic.
There are probably a lot of people in your local town or city that have a blog. Being local to you gives an added relevance and these make great links for local businesses.
Sites don't have to be about exactly the same topics as yours in order to be relevant. The bridge method involves reaching out to websites and businesses that are relevant to yours but aren't in direct competition. They don't even have to necessarily be within the same niche as long as there is a relevance and some common ground. This is a very effective way to build natural, relevant links without targeting sites that are too similar.
Your content needs to be top notch for this. If we have something that will grab the attention of journalists, I can reach out and ask for a link. There will often be a charge for this unless you are doing something community or charity related but there is massive value in this type of link.
Are there any mentions of your business or brand on any other websites? If there are, I will find them and suggest a link is included along with the mention. Similarly, if a link did exist that has now been removed, I'll contact the site owner and ask for the link to be reinstated.
BROKEN LINK BUILDING
Is there a link that on a web page that doesn't work? Is your content relevant? Lets get that link replaced with your link. This is one of my favourite link types, finding links to content that no longer exists provides great value to the site owner as they may not even be aware that there are 404 errors from broken links. I'll simply suggest they replace the broken link with a link to your content instead.
Infographics are a useful way to share information, data and statistics. Visual content is also a great way to increase social shares and engagement. Websites will often publish a relevant infographic with a link.
This is one of the oldest tricks in the book. The concept of the skyscraper method is very simple but can prove extremely effective. I'll find a piece of content that is generating a lot of links and create something some better, more useful, more up to date and of more value to the readers. I'll then suggest to all the people linking to the original piece of content to link to ours instead.
I use pillow links for link diversity and anchor text dilution. These link types aren't part of my primary strategy for increasing traffic but I'll include these if necessary.
Manufacturer links - If the products you sell are made by a specific manufacturer, they will often have a list of sellers / distributors on their website.
Directory links - Your business should be listed on relevant, quality directories. There are many industry specific directories as well as numerous popular well known directory sites.
Conferences and events - If you have attended any conferences or speak at particular events, there will often be a list linking to participants.
Wikipedia links - It is possible to add links to wikipedia pages as the content is user generated. It is crucial that links are extremely high quality, relevant and add value.
Blog Comments / Forum links - These types of links are quite 'old school', blog comment links have been massively over used and they don't hold much weight nowadays. If you do have something relevant to comment on a blog post or can provide a link that adds value on a forum, there's no harm whatsoever in posting a link, it could even bring some referral traffic to your site. These links shouldn't be the main focus of your link building campaign though and you'll likely find that most forums / blog comments are nofollow.
Whilst I would never go after the exact same links as your competitors, having an idea of their backlink profile can be useful for spotting opportunities and generating ideas.
LINK BUILDING ENQUIRY FORM
Interested? Get in touch.