It can be very liberating when you stop worrying what other people think. The opinion of others (especially strangers) really doesn’t matter. Everyone has their own opinions and most people will have opposing views and different ideas about things.
You simply cannot please all of the people all of the time so there is really no point in trying.
I have a tendency to overthink social situations and I know many other people do too. When you really break it down and understand what you are actually anxious about, it often comes down to how others perceive you.
I also used to be really worried about posting on social media because I was worried about people disliking what I had to say or posting negative comments. I avoided sharing my opinion out of fear of alienating myself or attracting negative attention. Every time I had a negative comment I would take it personally and stop interacting for a while.
It’s Not About You
The reality is, people don’t really care about you. Especially when you are promoting your business or your services. People don’t really care about you or what you do, they are only really interested in what you can do for them and how your product / service can benefit them.
You can share your story a million times, engage constantly on social media, big yourself up, share your wins, provide value, give away free stuff… people still won’t necessarily care about YOU, they will care more about what you can do for THEM.
You should never try to appeal to everyone with your content and marketing. If you aim to appeal to everyone, you’ll likely appeal to no one because your message may come across bland, boring, generic, non specific and unclear.
Know who your audience is, talk directly to them and don’t worry about what other people may think. They do not matter.
You Can’t Please Everybody
Focussing too much on what people will think will likely hold you back. If you are promoting a service or a product, not everyone is going to want to buy it and not everyone is going to ‘get’ you or your brand.
If you are overthinking other people’s opinion of you, how are you ever going to convey what you truly want to say?
You only need to appeal to your target audience and you need to be very specific with exactly who you help.
If your content alienates those outside of your target audience, then so be it.
If your friends and family don’t ‘get’ what you do, then so be it.
If certain people don’t like what you have to say, then so be it.
It’s actually a good thing if your content doesn’t appeal to everyone. Why be like everyone else when you can stand out simply by being yourself?
Not everyone is going to like you (in business and in your personal life) and that’s totally ok. You can’t fully be yourself if you are constantly trying to please others.
Confidence Comes From Within
Lack of confidence is often caused by worrying about other people’s perception of you or overthinking how you might come across.
You may think that you need people to like you in order to feel confident but really you just have to trust your own instincts, own who you are and focus on your strengths. Don’t take the focus off achieving your goals by striving to be liked by everyone.
It doesn’t matter if your views are polarising or if your business doesn’t appeal to everyone. Focus on those that matter and don’t worry about the opinion of anyone else.
Accept yourself as you are (including your flaws). It’s much better to be yourself (and not necessarily liked by everyone) than to hinder your authenticity by constantly aiming to please.
There Is No Point In Second Guessing Yourself
Worrying what other people think of you can have an effect on both your personal and professional life.
Have you ever second guessed yourself because you are overthinking how people may react to something you want to say or do? Or have you ever felt anxious about a particular situation because you are worrying about how you come across to others?
We fear so many things unnecessarily. Embarrassment, standing out, being different, saying the wrong thing, accidentally offending others, coming across a certain way… Most of the time these worries are unjustified, what’s the worst that could happen if you are just being yourself?
Second guessing can lead to overthinking, worry and self doubt. Trust your instincts, own what you have to say, be confident in yourself and focus on yourself, not the opinion of people who don’t matter.
You Don’t Need Approval From Others
There are some people you meet who you’ll click with instantly and others who you will have literally nothing in common with.
It’s built into our psyche to strive to be liked. We’re conditioned from a young age to fit in and aim to please. We like to be popular, we like to be liked, we like it when we people like what we post on social media…
But you don’t need to put pressure on yourself to be a certain way. You don’t need to mould yourself to fit in with others. You’ll feel a lot more confident if you stop focussing on how other people perceive you.
Just be yourself, don’t say or do things purely to please others. Don’t ever feel like you need to be a certain way just to be liked or to fit in.
The people that like you for who you are are the only people that matter.